Post by account_disabled on Mar 6, 2024 1:31:11 GMT -6
Steve Smith Director of Content, Production and Operations at Sky Sport, explains why sports need to raise their environmental ambitions.
The visual impact of the climate crisis on sport has become more prevalent in recent years. Smoke from burning bushfires spreading across the Australian Open courts is considered, but there is little discussion of the role sport plays in the planetary crisis.
According to data from Business Green , a recent RTA report was carried out which suggests that the carbon emissions of the global sports industry could be similar in size to a country like Spain, without including the emissions of its broadcasters.
Sport has reach like few others and immense power to achieve positive social change through the actions and words of its athletes, clubs, entities and government fans.
It is time for sport to use its strength to act and accelerate the net zero journey.
Earlier this year at Sky they announced their ambition to be net zero carbon across the value chain by 2030 and that means a lot more than just tidying up your own house. The entertainment Chile Mobile Number List group is focused on improving business efficiency, but knows that to get to net zero they need everyone to make significant changes, including customers, suppliers and industry peers.
Smith is clear that:
By sharing information and setting ambitious standards across the industry, we can make a collective difference. That's why today I'm delighted to attend the first meeting of the newly formed BAFTA albert Sports Consortium alongside BT Sport, BBC, F1 and others, to share best practice on sustainability in sports broadcasting.
Steve Smith, Director of Content, Production and Operations at Sky Sport.
This is something that at Sky is clear, from experience, they can make a big difference. Over the last two years, they have been working with Premier League Productions and other broadcasters to form a power distribution agreement at football matches, which has enabled carbon savings of around 50 tonnes in six months.
An unexpected 'green line' for the coronavirus pandemic has been the requirement to accelerate the use of remote production facilities. They will broadcast a record 100 football games in 40 days while following the government's social distancing guidelines and that means they have had to pivot to do things differently.
Remote productions have been in use for around five years, but never on this scale or for Premier League matches. This has allowed live football to be recovered on their screens, but has also led to large cuts in people's travel and freight, as well as resources that they normally found in stadiums, however, are now working from home. It is this type of learning that they hope to share with their colleagues at the Albert Sports Consortium .
Today Smith says they are the first sports broadcaster to sign up to the UNFCCC Sports for Climate Action Framework. This commitment brings together the global sports community to combat climate change by using sport as a unifying tool to drive climate awareness and action. With this they can chart a clear trajectory towards the net-zero emissions economy of 2050 that world leaders agreed to under the Paris Agreement.
One of the learnings that Sky Sports takes on the journey to net zero is that by taking initiative in the sports community, they can have an impact on society as a whole.
Sky Sports can talk to people that green activists traditionally can't reach.
The success of Ocean Rescue's campaign, highlighting the impact of single-use plastics, shows that sport can lead the debate and can be a trigger for wider action to protect our environment. That campaign resulted in them working with the Premier League and their clubs on a valuable cup trial at stadiums, and the Sky Ocean Rescue Test coincides with the Oval cricket ground, with the stadium setting its own target to be SUP-free by the end of 2020.
But we need to do more. For the next decade, they will have all their sports channels and will also use all their industry knowledge to encourage everyone to GoZero with them. They will work with their peers, sports clubs, governing bodies and athletes to communicate the climate crisis to the public and help them reduce their carbon footprint.
The visual impact of the climate crisis on sport has become more prevalent in recent years. Smoke from burning bushfires spreading across the Australian Open courts is considered, but there is little discussion of the role sport plays in the planetary crisis.
According to data from Business Green , a recent RTA report was carried out which suggests that the carbon emissions of the global sports industry could be similar in size to a country like Spain, without including the emissions of its broadcasters.
Sport has reach like few others and immense power to achieve positive social change through the actions and words of its athletes, clubs, entities and government fans.
It is time for sport to use its strength to act and accelerate the net zero journey.
Earlier this year at Sky they announced their ambition to be net zero carbon across the value chain by 2030 and that means a lot more than just tidying up your own house. The entertainment Chile Mobile Number List group is focused on improving business efficiency, but knows that to get to net zero they need everyone to make significant changes, including customers, suppliers and industry peers.
Smith is clear that:
By sharing information and setting ambitious standards across the industry, we can make a collective difference. That's why today I'm delighted to attend the first meeting of the newly formed BAFTA albert Sports Consortium alongside BT Sport, BBC, F1 and others, to share best practice on sustainability in sports broadcasting.
Steve Smith, Director of Content, Production and Operations at Sky Sport.
This is something that at Sky is clear, from experience, they can make a big difference. Over the last two years, they have been working with Premier League Productions and other broadcasters to form a power distribution agreement at football matches, which has enabled carbon savings of around 50 tonnes in six months.
An unexpected 'green line' for the coronavirus pandemic has been the requirement to accelerate the use of remote production facilities. They will broadcast a record 100 football games in 40 days while following the government's social distancing guidelines and that means they have had to pivot to do things differently.
Remote productions have been in use for around five years, but never on this scale or for Premier League matches. This has allowed live football to be recovered on their screens, but has also led to large cuts in people's travel and freight, as well as resources that they normally found in stadiums, however, are now working from home. It is this type of learning that they hope to share with their colleagues at the Albert Sports Consortium .
Today Smith says they are the first sports broadcaster to sign up to the UNFCCC Sports for Climate Action Framework. This commitment brings together the global sports community to combat climate change by using sport as a unifying tool to drive climate awareness and action. With this they can chart a clear trajectory towards the net-zero emissions economy of 2050 that world leaders agreed to under the Paris Agreement.
One of the learnings that Sky Sports takes on the journey to net zero is that by taking initiative in the sports community, they can have an impact on society as a whole.
Sky Sports can talk to people that green activists traditionally can't reach.
The success of Ocean Rescue's campaign, highlighting the impact of single-use plastics, shows that sport can lead the debate and can be a trigger for wider action to protect our environment. That campaign resulted in them working with the Premier League and their clubs on a valuable cup trial at stadiums, and the Sky Ocean Rescue Test coincides with the Oval cricket ground, with the stadium setting its own target to be SUP-free by the end of 2020.
But we need to do more. For the next decade, they will have all their sports channels and will also use all their industry knowledge to encourage everyone to GoZero with them. They will work with their peers, sports clubs, governing bodies and athletes to communicate the climate crisis to the public and help them reduce their carbon footprint.
I am becoming a mermaid as well 