Post by account_disabled on Mar 10, 2024 21:49:42 GMT -6
Influencer marketing has entered its maturity phase, now legitimized as one of the possible levers of corporate communication. The one that allows you to reach audiences impervious to traditional stimuli, through the involvement of credible connectors. But maturity brings with it several challenges. The most important is that of measurement. Companies have realized that it is not enough to use the metrics imposed by social platforms (first fans and followers, then engagement) to measure the impact of influencer marketing campaigns. There is a need for a more strategic approach to measurement that starts from business objectives and considers business metrics. After a year of research Buzzoole managed .
in collaboration with Nielsen - to develop a Canada Phone Number set of metrics and a new approach capable of helping companies overcome the measurement challenge and the sector to mature. Two new metrics: True Reach and Ad Recall True Reach indicates the number of people reached by the content produced by an influencer marketing campaign on the different channels used. This metric represents an innovation because it allows you to estimate the reach even for those media that do not natively provide this data. In fact, while for the activities carried out on Facebook and Instagram this value is precise because it is provided by the platforms themselves, it would not be possible to calculate it on other means.
But thanks to an algorithm developed by Buzzoole in collaboration with Nielsen, the number of accounts reached by the communication can now be extended to all media. Ad Recall is a new metric that estimates the percentage of people reached by an influencer marketing campaign who remember seeing it. Very useful for finding out if it has made inroads into people's minds beyond the interactions generated. The two algorithms are based on the comparison between the main indicators of social media performance (the number of followers.
in collaboration with Nielsen - to develop a Canada Phone Number set of metrics and a new approach capable of helping companies overcome the measurement challenge and the sector to mature. Two new metrics: True Reach and Ad Recall True Reach indicates the number of people reached by the content produced by an influencer marketing campaign on the different channels used. This metric represents an innovation because it allows you to estimate the reach even for those media that do not natively provide this data. In fact, while for the activities carried out on Facebook and Instagram this value is precise because it is provided by the platforms themselves, it would not be possible to calculate it on other means.
But thanks to an algorithm developed by Buzzoole in collaboration with Nielsen, the number of accounts reached by the communication can now be extended to all media. Ad Recall is a new metric that estimates the percentage of people reached by an influencer marketing campaign who remember seeing it. Very useful for finding out if it has made inroads into people's minds beyond the interactions generated. The two algorithms are based on the comparison between the main indicators of social media performance (the number of followers.