Post by lizaseo11 on Nov 9, 2024 2:12:25 GMT -6
The success of marketing campaigns in the direction of contextual advertising depends on many factors. When manually setting up ads in the Adwords or Direct system, many people face a number of problems. Today I will try to reveal the most common questions and give real advice on how to overcome them.
Why do new campaigns have worse initial performance than identical old campaigns?
It is no secret that one of the most visual ways to evaluate the effectiveness of your advertising campaign is the CTR indicator, that is, the ratio of impressions to clicks. CTR, in turn, is affected by ad quality indicators and other important parameters, but it is the actual results that determine how much you will have to spend on contextual advertising , what income you will receive from it, and even what position your ad will occupy in the Google or Yandex ranking.
There are several methods for increasing CTR, and most of them are based on the analysis of previously collected statistics. Thus, the Adwords system makes a forecast of performance indicators based on historical indicators collected over the past 30 days. After that, the rating and cost of clicks are formed.
But what if the campaign has just started, and you cannot evaluate the statistics, there is no CTR data, it is difficult to evaluate the quality of the ad from the outside, and under the same conditions the new campaign is less effective than the one you launched earlier?
Solution
In order for an advertising campaign to be shopify website design profitable and bring the expected result, it is necessary to collect statistics with the maximum CTR as quickly as possible. The easiest and fastest way to do this is to increase the context rate. As practice shows, an inflated payment to the system per click will quickly pay off with the further opportunity to gain high loyalty from Google and Yandex, be at the top of the rating, and receive a lower fee for clicks.
Naturally, this is relevant with pre-conducted optimization of the quality and relevance of the ad. After all, without precise targeting and selection of keywords, the ad will not interest anyone.
Why are ads not visible in the system?
When creating contextual advertising , you may encounter a situation where the ad is created, but you do not see it. It should be immediately noted that this happens in two cases: either the ad is not published at all, or it is accepted, published and you receive new traffic, but still do not see your own ad.
Solution to the first problem
Before answering the question of why the ad is not visible , the following points should be clarified:
Has the payment for placing the ad been processed, and have the funds on the balance run out?
What is the status of the ad? It may not have passed moderation and was not accepted for publication.
What is the daily budget? If the daily impression limit is exhausted, the ad will not be in the search, even if there are funds on the balance.
Make sure you have chosen the right keyword, time and geography of impressions.
Solution to the second problem
There are also cases when you do not find your ad, although you see that new traffic is coming to the site and payment for clicks is being charged. Most likely, you have encountered the following problems:
You are searching inconsistent with your targeting settings. You will not see an ad set to be shown in Kyiv if you are searching in Odessa. The same applies to other criteria, such as targeting by language, time of display, etc.
Your ad did not make it to the first page of search. You can check its ranking using the preview tool.
You have enabled uniform budget distribution throughout the day, or the system simply does not show ads again, thereby protecting against click fraud.
The most common mistake
The key mistake of many users who are just starting to work with contextual advertising is trying to control the position of the ad by searching Google or Yandex for the same keyword. In this way, you are lowering the CTR yourself, so don’t be surprised that over time the system will stop showing you your ad – it analyzes that you are not interested in it and puts other ads on top.
You can "trick" the system by clearing cookies, but it is better to simply use the provided preliminary control and diagnostic tool.
Why aren't extensions showing?
Using extensions plays an important role in increasing the effectiveness of your ads. In addition to visually improving your ad's visibility, extensions can also increase their value. Well-configured sitelinks can increase your CTR, allowing users to interact with your ad more easily.
5 reasons that can answer the question " why extensions are not showing ?":
The ad has an insufficient ranking. To improve the chances of showing extensions, you will need to increase the bid or edit the metrics that affect the quality of the landing page and the ad itself.
The extension is not accepted by the system. Few people know that links, like the ads themselves, are moderated and may be rejected for publication. It may be necessary to make some changes to the contextual advertising strategy.
Low search position. Since the space in the contextual advertising block is limited, ads below the TOP-1 in the search results may be displayed with fewer extensions.
Additional links do not correspond to the topic of the ad.
There are other, more suitable extensions. The system decides on its own which additional links to add. Perhaps your assets have added links that are more optimal in quality and CTR.
Therefore, we can conclude that for extensions to be fully displayed, the ad must be in the top positions of the search results, it must have a high quality rating, and additional links must lead users to the relevant pages.
How to run a successful campaign?
To save yourself from conducting a marketing campaign by trial and error, as well as senseless draining of the budget, contact me. As an official partner of Google and Yandex, I guarantee high-quality analysis, precise effective setting of contextual advertising and competent use of financial resources.
Stop experimenting! Call right now - and get results in the shortest time!
Why do new campaigns have worse initial performance than identical old campaigns?
It is no secret that one of the most visual ways to evaluate the effectiveness of your advertising campaign is the CTR indicator, that is, the ratio of impressions to clicks. CTR, in turn, is affected by ad quality indicators and other important parameters, but it is the actual results that determine how much you will have to spend on contextual advertising , what income you will receive from it, and even what position your ad will occupy in the Google or Yandex ranking.
There are several methods for increasing CTR, and most of them are based on the analysis of previously collected statistics. Thus, the Adwords system makes a forecast of performance indicators based on historical indicators collected over the past 30 days. After that, the rating and cost of clicks are formed.
But what if the campaign has just started, and you cannot evaluate the statistics, there is no CTR data, it is difficult to evaluate the quality of the ad from the outside, and under the same conditions the new campaign is less effective than the one you launched earlier?
Solution
In order for an advertising campaign to be shopify website design profitable and bring the expected result, it is necessary to collect statistics with the maximum CTR as quickly as possible. The easiest and fastest way to do this is to increase the context rate. As practice shows, an inflated payment to the system per click will quickly pay off with the further opportunity to gain high loyalty from Google and Yandex, be at the top of the rating, and receive a lower fee for clicks.
Naturally, this is relevant with pre-conducted optimization of the quality and relevance of the ad. After all, without precise targeting and selection of keywords, the ad will not interest anyone.
Why are ads not visible in the system?
When creating contextual advertising , you may encounter a situation where the ad is created, but you do not see it. It should be immediately noted that this happens in two cases: either the ad is not published at all, or it is accepted, published and you receive new traffic, but still do not see your own ad.
Solution to the first problem
Before answering the question of why the ad is not visible , the following points should be clarified:
Has the payment for placing the ad been processed, and have the funds on the balance run out?
What is the status of the ad? It may not have passed moderation and was not accepted for publication.
What is the daily budget? If the daily impression limit is exhausted, the ad will not be in the search, even if there are funds on the balance.
Make sure you have chosen the right keyword, time and geography of impressions.
Solution to the second problem
There are also cases when you do not find your ad, although you see that new traffic is coming to the site and payment for clicks is being charged. Most likely, you have encountered the following problems:
You are searching inconsistent with your targeting settings. You will not see an ad set to be shown in Kyiv if you are searching in Odessa. The same applies to other criteria, such as targeting by language, time of display, etc.
Your ad did not make it to the first page of search. You can check its ranking using the preview tool.
You have enabled uniform budget distribution throughout the day, or the system simply does not show ads again, thereby protecting against click fraud.
The most common mistake
The key mistake of many users who are just starting to work with contextual advertising is trying to control the position of the ad by searching Google or Yandex for the same keyword. In this way, you are lowering the CTR yourself, so don’t be surprised that over time the system will stop showing you your ad – it analyzes that you are not interested in it and puts other ads on top.
You can "trick" the system by clearing cookies, but it is better to simply use the provided preliminary control and diagnostic tool.
Why aren't extensions showing?
Using extensions plays an important role in increasing the effectiveness of your ads. In addition to visually improving your ad's visibility, extensions can also increase their value. Well-configured sitelinks can increase your CTR, allowing users to interact with your ad more easily.
5 reasons that can answer the question " why extensions are not showing ?":
The ad has an insufficient ranking. To improve the chances of showing extensions, you will need to increase the bid or edit the metrics that affect the quality of the landing page and the ad itself.
The extension is not accepted by the system. Few people know that links, like the ads themselves, are moderated and may be rejected for publication. It may be necessary to make some changes to the contextual advertising strategy.
Low search position. Since the space in the contextual advertising block is limited, ads below the TOP-1 in the search results may be displayed with fewer extensions.
Additional links do not correspond to the topic of the ad.
There are other, more suitable extensions. The system decides on its own which additional links to add. Perhaps your assets have added links that are more optimal in quality and CTR.
Therefore, we can conclude that for extensions to be fully displayed, the ad must be in the top positions of the search results, it must have a high quality rating, and additional links must lead users to the relevant pages.
How to run a successful campaign?
To save yourself from conducting a marketing campaign by trial and error, as well as senseless draining of the budget, contact me. As an official partner of Google and Yandex, I guarantee high-quality analysis, precise effective setting of contextual advertising and competent use of financial resources.
Stop experimenting! Call right now - and get results in the shortest time!
I am becoming a mermaid as well 